Twitter: For Individuals & Organizations by Deanna Zandt

In true dedication to Twitter, the notes for this session were live-tweeted by the fabulous @michellel:

99. Next session starts at 4:15...it's about Twitter, something to do with personal vs. professional twittering.

98. There is no "best way" to do twitter or any social media - it depends on your comfort level.

97. The non-fanatical beginners' guide to twitter http://bit.ly/Ialts

96. re: public vs private - twitter is a giant opportunity to share experiences and shape conversations

95. We have a chance as women and ordinary people (not big media gatekeepers) to speak in our own voices

94. @randomdeanna talks about her conviction that it's important to be as public as you're comfortable with.

93. 3 R's: reputation, referral and recommendation are important in social media [credit: @susanmernit]

92. When you're sharing personal experiences, if you question whether you should post something or not, you probably shouldn't. [credit: @susanmernit]

91. Deanna just wrote a post on identity online www.deannazandt.com

90. It's useful for an org to have their own org twitter feed.

89. Org twitter feeds are a place to share news about org, but also to share expertise and outside news related to org

88. Good guideline is 30% your own promotions, 70% related news that isn't your own content.

87. Social media is about participation and conversation, one way streets go nowhere in social media.

86. Retweeting other people is important if you see someone post something valuable. Good twitter karma!

85. Means you're a part of the community, are reading other people, and want to share expertise of others.

84. How do you give your org a "personalized" voice? @zappos does a good job of this and @jetblue does too.

83. @wellstoneaction http://bit.ly/xzS4o

82. Nobody has the magic formula of how to do twitter. Once you're in it, you know it and it feels right.

81. Consider not creating twitter acct with your name AND org name in handle, in case you leave org

80. Reputation grooming: commit time every day to check FB, twitter, other social media [credit: @susanmernit]

79. Set a time limit for your social media if you have a hard time limiting your time.

78. A small number of people create the most tweets on twitter. Also, vast majority of twitterers have less than 100 followers

77. Ambient awareness - you don't have to take action on every tweet.

76. Tweeting is personal - it's okay to post mundane things, it humanizes people.

75. Guidepost: don't tweet anything that makes you feel vulnerable.

74. Twitter is off-the-cuff, we don't have to do the perfect post, perfect references, etc.

73. Once it was controversial to have tattoos, now it's no big deal. Same with being "out there" on social media [credit: @jaclynf]

71. How do you find time for twittering? Do more communicating through social media than listservs and e-mail

70. Idea from The Four Hour Work Week - You only check e-mail twice a day.

69. Application: "Self-control" - it will block your access to certain web sites, e-mail, etc. so you can get work done! [credit: @bekamop]

68. Here's an article on "self-control" app http://bit.ly/qKQvC

67. Awesome session! Thanks @randomdeanna !